CDMP · 5+ years · founder-operator

Marketing leadership, without the full-time hire.

I step in as your fractional marketing lead, building the content, growth, and conversion strategy your brand needs, backed by campaigns that have driven 290% boost in conversions and 991% growth in visibility.

See the work

30-minute call · just your goals and a plan

Kimiko Williams
Kimiko WilliamsFounder, Blade Infiniti · Marketing Consultant, Infiniti Digital
As seen inPosh Lifestyle & Beauty BlogEntreprenistaBizWomen.comOscars Week, Los AngelesNew Media Film Festival, Los Angeles
Track record

Real campaigns, real numbers.

+290%
Marketplace conversions from a $200 integrated campaign, B2B tech nonprofit
+991%
Increase in visibility for a lifestyle brand
88%
Led event marketing and communications for a 5-region industry campaign — 88% attendee satisfaction, +7.5% YoY engagement, delivered 5.65% under budget, tech
75+
Thought-leadership cover stories ghostwritten for executives, tech and media

Former copywriter and ghostwriter for Lynne Oldham, former Chief People Officer of Zoom, and the National Black Movie Association.

Press & PR wins

Earned media, not just paid reach.

Oscars Week, Los Angeles

Secured a luxury celebrity gift bag placement with 135 best-selling hoodies distributed to actors, influencers, and entertainment personalities.

New Media Film Festival, Los Angeles

Landed product placements in gift bags distributed to judges from Marvel, HBO, BBC, PBS, the Emmy Awards, the Grammy Awards, and Simon & Schuster.

Press features
  • Named one of the “Female-Founded Brands You Need to Know” by Posh Lifestyle & Beauty Blog, March 2026
  • Featured in BizWomen.com's Father's Day Round Up: Made For Men, Made By Women, June 2026
  • Featured in Entreprenista's “Season of Style” fashion gift guide, Nov 2025

This works if you're...

If you're a founder or you operate a lean team who needs senior marketing thinking without the headcount.

  • 01
    Growing but under-resourcedYou need a marketing lead's judgment, not another freelancer waiting on a brief.
  • 02
    Sitting on traffic that isn't convertingSessions are coming in but the funnel is leaking before checkout, signup, or booking.
  • 03
    Ready to build a content and brand engineSocial, email, and storytelling that actually sound like your brand, not a template.
  • 04
    Launching or repositioningNew product, new market, or a brand that needs a sharper story to tell.
How we'd work together

Research to results, in four moves.

01

Research

I dig into your business, audience, and funnel to understand exactly where the friction is.

02

Planning

Insights become a clear plan: goals, channels, timeline, and what success looks like.

03

Execution

Workflows get built, resources mobilized, and campaigns go live on schedule.

04

Analysis

Performance gets measured, gaps get flagged, and the next move gets sharper.

Case snapshots

Selected results.

Mark Chong's Cooking Mastery
+991%

Redirected social content strategy to grow visibility by +991% and month-over-month engagement by +997%. Launched the brand's first email list via a trade show QR campaign — captured 53 signups with a 55% open rate and 4% CTR on the welcome email.

Jamaica Technology & Digital Alliance
+290%

Drove the Go Digital Marketplace campaign to a 290% lift in conversions on a $200 media spend, and generated 100 marketing-qualified leads through a multi-touch email build.

Jamaicans.com
2x

Refined content themes and publishing cadence to double post engagement in 3 months, then ran a 7-creator campaign that generated the org's highest-ever survey response.

What it's like to work with me

In their words.

“Kimiko is a FORCE to be reckoned with. Her goal-oriented and empathetic approach drove results for our organization while ensuring we fostered a fun and collaborative culture.”

Vincent Brown, Former CEO of Influenced By Copy

“I've had the privilege of working with Kimiko, a multifaceted professional who strives for excellence and continuous improvement in all she does. I recommend her highly without hesitation.”

Twitty-Ann Thomas, COO of Salus Technology Services

“I really enjoyed Kimiko's energy and unwavering commitment to deliver excellence. She was a joy to work with and brought structure and synergy to our team.”

Stacey Hines, Former President of Jamaica Technology and Digital Alliance

“Kimiko's talent for organization and her ability to inspire has transformed our team dynamics, resulting in an efficient workflow and a culture of unwavering commitment to excellence.”

Kareem James-King, Former Colleague, Jamaicans.com

CDMP · Digital Marketing InstituteACIM · Chartered Institute of MarketingConversion Optimisation · CXL InstituteApplied Neuromarketing · CXLLanding Page Optimization · CXL

Let's find where your marketing is leaking, and fix it.

A free 30-minute call: I'll ask about your funnel, your goals, and where you're stuck, and tell you honestly if fractional support is the right fit.

© 2026 Kimiko Williams. Founder & Fractional Marketing Lead.

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